During my design placement with Fife Coast & Countryside Trust, I was tasked with creating branding and messaging for their new Fife Climate Forest scheme.

This aimed to encourage local communities in Fife, Scotland to plant more trees in their area, protect existing trees, and strive for a healthier future for people & planet.

Through a co-design process with tree planting experts, volunteers, and the marketing teams, I designed the full branding and digital/ print assets for Fife Climate Forest. Direct mail and digital campaigns were created to market the brand to a wider audience.

The overall tone of the brand was inclusive, friendly, and reflected the hard-working people who strive to protect Fife's trees. Below a selection of some of the work we achieved.